Brand Video Production
Modesto Junior College — Student Testimonials
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Transcript: Modesto Junior College — Student Testimonials
**MJC Student:** I'm Elizabeth Gordon, I'm a liberal studies major.
**MJC Student:** I'm Adrian Perez, I am a student athlete here at MJC, and I'm here to get a transfer degree to go to a four-year university.
**MJC Student:** I'm Amber, I am a child development major.
**MJC Student:** My name is Avery Austin, and I'm a Irrigation major here at MJC.
**MJC Student:** My name is Ivory, and my major is international business.
**MJC Student:**I'm Deva Cooper, I'm a recording artist. I chose business here at MJC because I want to learn the business side of music.
**MJC Student:** My name is Luis Medina, and I served the United States Marine Corps for four years. I'm now majoring in Kinesiology at MJC, and I'll be transferring over to University of Pacific. Hopefully, I'll be going for my Exercise of Science, and then branching over to Physical Therapy.
**MJC Student:** My name is Michelle Lane, and I'm from Oakland, California. I came to MJC to study math.
**MJC Student:** My name is Rigo Concillion, I'm from Patterson, California. I came to MJC to study Criminal Justice. My goal is to convict the guilty and free the innocent.
**MJC Student:** I chose Liberal Studies because I love helping children.
**MJC Student:** My hope with Irrigation is to improve current systems and build better systems for the future.
**MJC Student:** Hopefully, I can't be able to work in the international company in the future after I graduate, and that way I can go back to China to visit my family more often.
**MJC Student:** I really just want to make a difference in people's lives. I eventually want to teach at a junior high level.
**MJC Student:** My name is Linda Aguayo. My major is Finance. The reason why I chose finance is because I want to eventually be able to finance my own art, my clothing brand, and my salon.
**MJC Student:** I really like math, so it's why I chose it.
**MJC Student:** My name is Riley Griffin. I am a student inat MJC studying computer graphics, so I can pursue my career in video games.
**MJC Student:**My name is Rick Ortega. I've been playing the trumpet now for about eight years. This is my baby, and I'm a music major here at MJC.
**MJC Student:** I am MJC.
**MJC Student:** I am MJC.
**MJC Student:** I am MJC.
**MJC Student:** I am MJC.
**MJC Student:** I am MJC.
**MJC Student:** I am MJC.
**MJC Student:** I am MJC.
About This Video
Modesto Junior College draws students from across the Central Valley — and this video lets thirteen of them explain why. The range is the point: Elizabeth Gordon in liberal studies, Adrian Perez transferring for kinesiology after playing sports at MJC, Deva Cooper studying the business side of music as a recording artist, Luis Medina coming to MJC after four years in the Marine Corps on his way to physical therapy, Rigo Conceleon from Patterson pursuing criminal justice ("my goal is to convict the guilty and free the innocent"), Linda Guayo studying finance so she can eventually fund her art, clothing brand, and salon. These are specific people with specific goals — not a generic student body photo. For <span class="strong">brand video production</span> at a community college, the goal is to make prospective students recognize themselves somewhere in the video. Casting for range — by major, background, and ambition — does that more effectively than any tagline.
How do you produce a student testimonial video for a community college?
Cast for range, not for polish. A community college brand video that shows a handful of students who all look similar and have similar goals doesn't represent the actual student body — and prospective students know it. The version that works shows a marine veteran on his way to physical therapy, a recording artist studying the business of music, a student from a small farming town pursuing criminal justice, and a student from Oakland who came to study math. The range tells prospective students: someone like me is already here.
What should a community college brand video include?
Named students, named majors, and specific personal goals. 'I'm here to get a transfer degree to go to a four-year university' is useful. 'My goal is to convict the guilty and free the innocent' is memorable. 'I chose business here at MJC because I want to learn the business side of music' explains why this student chose this school for this goal. That specificity — not broad claims about the college's programs or facilities — is what makes a testimonial video worth watching.
How do you show student diversity in a short testimonial video?
Give each student one sentence to describe their background or goal, then let the cumulative range make the argument. A 30-to-45-second clip for each student is too long if you're showing 12 people. Instead, structure the video as a series of quick introductions — name, major, one specific goal — and let the variety of people and ambitions do the work. The editing rhythm matters: too slow and it feels like a slide show; too fast and the viewer doesn't have time to register each person as distinct.
How long should a community college student testimonial video be?
Two to three minutes for a multi-student format with 10 or more voices. Each person needs enough screen time to be recognizable as an individual — if the edit is too fast, they blur together. Two minutes at a moderate pace can accommodate 8-12 students with name, major, and goal. Longer edits (three-plus minutes) work for more detailed testimonials where each student speaks for 20-30 seconds. The shorter format works better for social and pre-roll; the longer version belongs on the college's website or in enrollment campaign materials.
