Event Video Production
Digital Analytics One Conference
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Transcript: Digital Analytics One Conference
**Carey Wilkins, President, DAA:** The DAA has really meant a lot to us as an organization and in different ways over the years, I think in the beginning when we were just starting out, it was the place where we found our tribe of people.
One conference is important because to have a presence here, to be recognized via the Quanties Awards, it's recognizing industry leaders and thought leaders that are best in their field and it's important to be part of that.
**Mai AIOwaish, Lean Analytics Consultant, InfoTrust:** Being an active member of the A has been very rewarding. It's the case for all analysts to turn to when they have a problem, when they have a question. We come back and share our successes here at Knowledge.
**Mary Owusu, Vice President - Director, Digital Strategy & Analytics, Mower:** I think the future of analytics could go in so many directions, it's hard to predict. And one of the things I love about the DAA is its commitment to building this community of analysts around the world, right?
And so this idea of transferring knowledge is baked into the DAA's DNA, right? It's about the cookbook, it's about the blogs, it's about the communities, it's about the membership, the different groups you can join. And the conferences you can go to the One Conference.
**Amber Zaharchuk, Associate Director, Affiliate Partnerships, Disney:** Being able to talk openly about the challenges that we face in analytics and how we can overcome those. Not any single person or organization has all the answers, so I think it's a great way for us to put our brains together and see if we can come up with solutions.
**Craig Scribner, President and Founder, Claravine:** These are the people that I need to know, and also that I have known over the 15 years that I've been in the industry. Those personal connections are critical to me, and the things that you learn from them as the industry changes so fast, that is why we come.
We need to keep our edge, but we also need to keep those vital relationships alive. This is the perfect place to get that done.
About This Video
The Digital Analytics Association conference brings together analysts and industry leaders from across the country — I flew to Chicago to film it. The goal wasn’t just to document what happened. It was to capture why people make the trip year after year: the connections, the conversations, the value that doesn’t show up in the session schedule.
Filming a conference involves working around a live schedule, limited interview windows, and moments you only get once. Planning matters more on a travel shoot than almost any other kind. That means knowing which interviews to prioritize, how to structure the story before you’re on the ground, and what equipment gives you the most flexibility without slowing things down. The result is a <span class="strong">conference video production</span> that shows what the event looks like and why someone who missed it would want to attend next year.
How often do you travel to film conference videos?
Quite often, several times a year. A lot of the work I do involves traveling for conferences, meetings, and events, so being able to step into a new environment and get up to speed quickly is part of the job. The goal is always to make the production feel easy on the client side, even when there is a lot happening behind the scenes.
If I brought you in to film a conference like this, how would you plan for it?
It starts well before I ever get on the plane. I want to understand what the event is, what the final video needs to do, and which moments are actually worth prioritizing. From there, I am thinking through interview opportunities, schedule constraints, coverage flow, and what I need to bring so I can work efficiently once I am there. When a shoot involves travel, that prep matters even more, because you want to arrive ready to work instead of figuring things out on the fly.
How do you decide what equipment to bring for a trip like this?
A lot of that comes down to experience with both camera technology and making videos in general. I am thinking about the kind of video we are making, the environment I will be filming in, and how mobile I need to stay throughout the event. The goal is to bring what gives me the most flexibility without turning the production into something heavier or more complicated than it needs to be. Especially at a conference, you want to be able to move quickly, adapt to the schedule, and still come away with footage that feels polished and complete.
What is different about filming a conference compared to other kinds of events?
Conferences are mostly about people, ideas, the organizing on the event, the venue, and the timing around when everything all happens. You are working around a live schedule, limited interview windows, and a lot of moving parts, so don't get many chances to capture something multiple times. That means you have to be selective - it's about knowing what matters most and making sure you get it. That is also what makes conference videos fun and interesting. A good one should feel like it captured the substance of the event, not just the surface.
Can a conference highlight video help drive registrations for the following year?
Yes, and that’s one of the main reasons I get asked to make videos like this one. A strong conference video does more than recap what happened — it helps someone who wasn’t there understand what they missed and what they’d gain by showing up next time. That means the video needs to capture the keynote energy, the quality of the attendees, and the feeling of the experience — not just the venue shots and the logos. When those elements come through clearly, the video becomes a tool that helps future attendees picture themselves there. That’s what drives registrations.
