Education Marketing Video Production
Written Productions: Online Orientation Videos
Read Full Transcript of This Video
Transcript: Written Productions: Online Orientation Videos
Written Productions is a full-service multimedia company for colleges and universities, specializing in new student orientations that are designed to maximize student retention.
We have a talented team of writers, videographers, and photographers who make the orientations engaging, informative, and effective for both students and the orientation administrators.
Research shows that students feel more connected to their schools when their orientations include videos and photos that highlight campus life, and show what it's like to go to school there.
Specifically, students like to see other students interacting with each other on campus, going to class together, participating in events, studying, and playing sports.
Written Productions offers a turnkey solution to capture the most engaging elements of your campus in a professional format, with strategically scripted videos that are customized for your school.
And what's best is that we use your school's actual students. We highlight diversity and the students actually on campus, so it's authentic and relatable.
We work with you from start to finish to complete all of your written content, video, and photography needs.
ADA closed captioning and foreign language translations are available to meet your school's requirements.
For more information, or to book Written Productions for your school, visit writtenproductions.com or call 805-439-0635.
About This Video
Written Productions is a full-service multimedia company that builds new-student orientations for colleges and universities. The pitch is direct: research shows that students feel more connected to their schools when orientations include video and photos of actual campus life — and that connection is what drives retention. Written Productions offers a turnkey solution: scripted videos customized for the school, filmed with the school's actual students (not stock footage), with ADA closed captioning and foreign language translation available. This promotional video was made to help Written Productions sell that service to college orientation administrators. The target audience isn't students — it's the people deciding whether to contract it out. The video works because it leads with the research, then the offering, then the details that matter to procurement: turnkey, customized, authentic students, ADA compliant. That's the right structure for <span class="strong">education marketing video production</span> when the buyer is an institution, not an individual.
What makes an online college orientation video effective?
Authenticity and relevance. Written Productions cites research showing students feel more connected to their school when orientation includes videos of actual students on the actual campus — interacting, studying, attending events, playing sports. Stock footage or generic welcome messages don't produce the same result. The specificity of 'these are your future peers, this is your campus' is what creates the sense of connection that research links to retention.
What should a college look for when outsourcing orientation video production?
A turnkey solution that handles scripting, filming, and accessibility compliance — not just a videographer who shoots what you hand them. Written Productions works with schools from start to finish: written content, video, photography, ADA closed captioning, and foreign language translation. That's the difference between a vendor and a production partner. Colleges that need orientation content without building an internal media team should look for this kind of full-service arrangement.
Why does it matter that orientation videos use real students?
Because incoming students aren't looking for a marketing pitch — they're looking for social proof that they'll belong. 'We use your school's actual students' and 'we highlight diversity and the students actually on campus' addresses the authenticity gap that makes generic orientation videos feel hollow. A first-generation student in Stockton who sees someone who looks like them in the orientation video has a different reaction than someone watching stock footage of a campus they're about to attend.
Who needs this kind of education marketing video?
Higher education vendors selling orientation, retention, or student success services to college administrators. Written Productions is marketing to procurement staff and enrollment managers, not students — and the video is built for that audience. It leads with research, delivers the offering in turnkey terms, and closes with compliance details (ADA captioning, foreign language). That's the information flow that matters to an institutional buyer, and a video production company working in higher education should know how to structure it.
