Brand Video Production
Product School — Student Testimonials
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Transcript: Product School — Student Testimonials
**Student:** So my background was not as a software developer, it was more in finance and business, and then I moved over to the creative field.
**Student:** I was already a software engineer, but I wanted to have more influence over the product we were building.
**Student:** I come from an advertising background and I've always been interested in product.
**Student:** I don't have a computer science degree, I do have a technical degree, and trying to figure out, you know, how do you transition that and be a PM and work with engineers.
**Student:** One of the main things that drew me to Product School was all of the instructors were actually product managers at very well-known companies such as Google, Facebook, LinkedIn.
**Student:** Now I work on Google Play and I'm more focused on basically product strategy around like our promotional offerings and tools.
**Student:** Yeah, I think it gives you a good overview and then also you actually apply what you learned in your project and then you just meet some really awesome people. It's always great.
About This Video
Product School trains working professionals to become product managers. This video is a student testimonial reel: four voices, each from a different non-CS background — finance, business, a creative field, advertising — describing what the program gave them and where it took them. One student now works on Google Play. The common thread: non-technical people can make the PM transition if they get real curriculum, applied projects, and access to instructors who are actually doing the job at companies like Google, Facebook, and LinkedIn. "You just meet some really awesome people." For <span class="strong">brand video production</span>, a multi-voice testimonial reel earns credibility by showing range. Four students from different backgrounds — not four students who look the same and say similar things — make the program feel accessible to the viewer who's watching and wondering if it's for someone like them.
How do you produce a student testimonial video for a professional training or education program?
Cast for range, not for enthusiasm. A testimonial video with four students who all came from software engineering and all landed PM roles at tech companies is a narrower argument than one with students from finance, advertising, and creative fields who ended up in product. Range in backgrounds makes the program feel accessible to more viewers. What each student says should also be specific: 'Now I work on Google Play' is more compelling than 'I got a PM job.' The program's value proposition — what it provides that changed the trajectory — should be in their words, not the narrator's.
What should an education brand testimonial video include?
The student's background before, the program's specific differentiator, the concrete outcome, and one line about the community or network. For Product School: the before (finance, advertising, creative backgrounds with no CS degree), the differentiator (instructors are current PMs at Google, Facebook, LinkedIn — not academics), the outcome ('I now work on Google Play'), and the intangible ('you just meet some really awesome people'). That structure covers the rational and the emotional argument in about two minutes.
How do you make a professional training program feel accessible in a brand video?
Let people who didn't fit the obvious profile describe how they got in and what happened. A PM training program that shows only technical students is telling non-technical viewers the program isn't for them, even if that's not intended. Testimonials from someone with a finance background and someone from advertising signal: if you're not a software engineer, this might still work for you. That's the argument the video makes without having to say it explicitly.
How long should a professional development program testimonial video be?
Two to three minutes for a multi-student testimonial reel. Each student needs enough time to establish their background, describe what was valuable about the program, and land a concrete outcome. If a student gets 30 seconds, the testimonial feels rushed. If they get 90 seconds each, the video runs too long. Two minutes total across four students means roughly 30 seconds each, which is tight — a better approach is two students at 45-60 seconds each, covering different angles, rather than four students at 30 seconds apiece.
