Brand Video Production
Tom Khorram — San Francisco Realtor
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Transcript: Tom Khorram — San Francisco Realtor
**Tom Khorram, San Francisco Realtor:** What I really like about San Francisco is its energy, diversity, and walkability.
My name is Tom Khorram. I've been a realtor in San Francisco for almost two decades.
San Francisco is a very beautiful city to live in, but it has its own challenges for us finding the right home.
**Client, San Francisco, CA:** It was my dream to live here, just being from the Bay Area and coming to the city as a child, and Tom sat me down and asked me various questions, "Well, where would you really like to live? What's your ideal?"
North Beach was my dream. I wanted to live in North Beach my whole life. So we did look at a variety of options.
**Client, Moraga, CA:** Tom showed us the full spectrum of individual homes that were much smaller homes that could be renovated to condos.
**Client, Moraga, CA:** He was very detail-oriented as far as figuring out what we need, and being very respectful to our busy schedules and showing the properties that we best suited for us.
**Client, Marin, CA:** We have purchased property in Sacramento, California, Reno, Nevada, Lake Tahoe, Nevada, and this is by far the smoothest transaction that we have done.
**Client, Marin, CA:** I have to say from a financial perspective, he wasn't just a real estate agent. He was really our investment advisor when it came to real estate. We spent many, many days looking at data and finally made the right decision that of the long term yielded us a pretty good profit.
**Client, Moraga, CA:** We actually have done five different real estate transactions with him, and family would extend that to seven different transactions.
**Client, Moraga, CA:** And also, because he was a civil engineer, I think his attention to detail was actually more than a regular person.
**Client, San Francisco, CA:** His website's very user friendly. He uses social media.
**Client, Moraga, CA:** When I saw the pictures, the marketing materials which he put together, I couldn't believe that was my house and I was upset that I had lived there for six years and it didn't look that good.
**Client, San Francisco, CA:** It's hard to figure out what you can really afford, and his background in mortgage helped me figure out that I could actually do it. I could buy a place in San Francisco.
**Tom Khorram, San Francisco Realtor:** I want all my clients to have amazing experience. If you're thinking about buying or selling a home in the Bay Area or simply have a question, give me a call.
I'll be happy to work with you.
About This Video
Tom Khorram has been a San Francisco realtor for nearly two decades. This is his client testimonial video: buyers and sellers describing what it was like to work with him, in their own words and in detail. One client found their North Beach dream after Tom asked "well, where would you really like to live?" — and showed them the full spectrum of options from individual homes to condos. Another calls him "not just a real estate agent — really our investment advisor when it came to real estate," crediting his mortgage background with helping them understand what they could actually afford. A third describes watching the marketing materials Tom produced: "I couldn't believe that was my house and I was upset that I had lived there for six years and it didn't look that good." One family has done five transactions with Tom; extended family brings that to seven. For <span class="strong">brand video production</span> in real estate, the argument that closes clients isn't credentials — it's the specific moment when someone realizes this person is on their side and knows more than they do. This video is built around those moments.
How do you produce a brand video for a real estate agent or realtor?
Lead with client outcomes, not years of experience. A realtor brand video that opens with how long the agent has been in business and what certifications they hold doesn't give a prospective client a reason to call. One that opens with a client describing how they found their North Beach dream — after the agent asked 'well, where would you really like to live?' — gives the viewer a moment they can recognize. The agent's qualifications (mortgage background, investment-advisor mindset, detail orientation) should emerge from the clients' stories, not from the agent's self-description.
What should a realtor testimonial video include to convert prospective clients?
A specific transaction story, a differentiating approach, and the agent's own closing statement. The transaction story (North Beach search, full spectrum of options, smoothest process the clients had ever done across Sacramento, Reno, and Lake Tahoe) establishes credibility through specifics. The differentiating approach (mortgage background, investment-advisor framing, marketing quality) gives a prospective client a reason to choose this agent over others. The agent's own closing statement — 'if you're thinking about buying or selling a home in the Bay Area, give me a call' — closes the loop.
How does a realtor's mortgage background become a selling point in a brand video?
Let a client describe how it helped them. 'His background in mortgage helped me figure out that I could actually do it — I could buy a place in San Francisco' is more persuasive than an agent saying 'I have a mortgage background, which helps my clients.' The client's statement contains the before (I didn't think I could afford it), the mechanism (his mortgage knowledge), and the outcome (I bought a place in SF). That arc is the selling point. The agent claiming it themselves would be half as credible.
How long should a real estate agent brand or testimonial video be?
Two to three minutes for a multi-client testimonial format. That's enough time for two or three clients to describe different aspects of working with the agent — the search process, the transaction itself, the marketing quality — plus the agent's own closing statement. Shorter edits (90 seconds) work for social or paid placement but need to sacrifice one or two client voices. The format where clients cover different ground — one on the search, one on the investment approach, one on the marketing materials — holds attention better than multiple clients describing the same thing.
