Brand Video Production
Virtual Inc. — Company Overview and Culture
Read Full Transcript of This Video
Transcript: Virtual Inc. — Company Overview and Culture
**Andy Freed, Chief Executive Officer:** If you're an association, consortia, or open source community, we are your success store.
Let me tell you what's in the aisles of that store:
That store has got great event planning in the aisles. That store has got financial planning in the aisles. That store has all of the things that you need to be successful as an organization.
Whether it's all about having the best meetings, whether it's about driving certifications that are world-class, whether it's about marketing that gets your voice heard. hose are the things that are in the aisles of our store. If you want to be successful, come to our store.
**Terry Lowney, Cheif Operating Officer:** Our real value that we bring to the table is partnering with the board, partnering with the executives, really getting in and understanding the mission deeply.
A client that comes to mind that I think has a really cool mission is the WNET. It's the woman's network in electronic transactions. They're really finding success and the organization is growing and I'm just thrilled to be part of that.
**Kathleen Gallagher, Chief Technology Officer:** Virtual's mission is that we succeed when our clients meet or exceed their strategic objectives. So each association that we work with has tools that they need to collaborate with, to share on documents with, to do email campaigns - all of those kinds of tools are supported by our technology solutions group and implemented by them as well.
**Donald Kaiser, Executive Vice President of Client Services:** A DC area office is very important to our clients. We are close to Capitol Hill and regulatory bodies.
Washington DC is the association and professional society capital of the world, and that allows our clients to coalesce with other associations to work on projects and collaborate. Also what's very important about Virtual's DC office is it allows us to have staff that are seasoned association executives.
**Craig Paxson, Ececutive Vice President of Operations:** We are really good in Nashville at processing transactions. Certification or a licensure, it can be a membership application, it can be an application to attend a conference. We process over 100,000 transactions a year here securely and efficiently and with very, very tight service level agreements.
**Andy Freed, Chief Executive Officer:** So what we've had in Wakefield in California, we have folks that understand technology. They've been in the tech space and they've been in this space and they've been around it for years.
The work that we do with AO Media for example, they brought together some of the biggest names in technology, companies like Microsoft, companies like Google, around creating a new standard how a video comes across to mobile devices and across the internet. That's game changing stuff.
**Sean Hainer, Chief Financial Officer** So the thing that I like most about my job is working with an outstanding group of people. They have a passion for accurate and timely financial statements, and good accounting, and great policies and procedures and benefits for our people in human resources. They're passionate about serving others.
**Shaina Sullivan, Client Services:** I would describe the culture of virtual as eclectic. It brings the best methods, the best abilities, as well as the best styles and personalities all together. So it's very eclectic.
**Tony Overton, Operations:** What I see every day at virtual is teamwork. I've playedorganized sports my whole life. I see it established here also at Virtual and to see everyone come together and lay in hands no matter what department you're part of, it really comes together and it's awesome.
**Scott Licata, Technology Solutions:** One of virtual's values is service excellence. I see that every day with the team that I work with. We handle website migrations, implementations, and developments for client websites all over the world.
**Saima Hedrick, Client Services:** My coworkers at virtual are friendly and team-oriented which works really well because we're all working towards the same goal.
It's nice to actually treat the client as if it's your own company and help them succeed in all those projects.
**Debra Powell, Operations:** It's very open. We're very family oriented so everybody makes you feel comfortable. Everybody makes you feel like you're a part of a team.
**Brittney Iodice, Events:** When I think about my coworkers at virtual I think of them as family. We travel the world together, we have a great time, we work hard, we empower each other, we support each other and it's really a great environment to work in.
**Mirim Macedo, Employee Experience:** What's most satisfying for me is that every day is different, you're never bored, and you get to work with really cool clients.
**Andy Freed, Chief Executive Officer:** It comes down to this. If you're looking at growing organization, start organization, change organization. Are you looking to be successful? We've got the people, we've got the resources, we've got the expertise. We've been there and done that. Give us a call.
About This Video
This is the combined version of Virtual Inc.'s overview and culture videos — a single piece that covers both the company's service model and the employee experience. Virtual Inc. is an association management company (AMC) operating across Washington DC, Nashville, and California. Their tagline for prospective association clients: "we are your success store." Their culture, in their employees' own words: "eclectic," team-oriented, family-oriented, never boring. The video gives a prospective client or prospective employee both arguments in one viewing. For <span class="strong">brand video production</span>, a combined overview-and-culture video serves a different purpose than two separate pieces. It's the version you show when you have one chance to convey what the company does and what it's like to work there — a conference, a pitch, a recruiter outreach.
How do you combine a company overview and culture video into one effective piece?
Sequence them so the overview builds rational interest and the culture section builds emotional identification. A combined video that opens with culture risks feeling soft to a prospective client who wants to know if you can handle their event planning and financial management. One that opens with the service model and then transitions to culture — 'here's what we do, here's who we are' — serves both audiences in sequence. The transition should be explicit, not jarring: a line that bridges the two halves keeps the viewer oriented.
What's the difference between a company overview video and a culture video, and when do you combine them?
A company overview targets prospective clients — it answers 'what do you do and can I trust you with my business?' A culture video targets prospective employees — it answers 'what's it like to work here and do I want to be part of this?' Combine them when you need a single piece that speaks to both audiences, typically for conference presentations, pitch meetings, or an about page where visitors might be either clients or candidates. The combined version is always a compromise — it's less targeted than each standalone piece.
How do you produce a brand video that serves both client acquisition and recruitment goals?
Give each goal its own section and signal the transition clearly. The first half — service model, office footprint, client roster, success metric — speaks to prospective clients. The second half — employee voices, day-to-day culture, team dynamic — speaks to prospective employees. The two sections can share screen time without competing if the edit is deliberate about which audience it's addressing at each moment. Don't try to write copy that works for both simultaneously — it will land weakly for each.
How long should a combined overview and culture brand video be?
Three to four minutes for a combined piece covering both the company's service model and its culture. Each section needs at least a minute of substantive content to be credible — under a minute for the culture section is too thin to feel authentic, and under a minute for the overview doesn't cover the geography, clients, and services adequately. A combined piece shorter than three minutes almost always means one section is underdeveloped. If the total runtime feels long, the right solution is usually two separate videos, not a compressed combined piece.
