Event Video Production
Waggl Harvest 2019 — User Conference Recap
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Transcript: Waggl Harvest 2019 — User Conference Recap
**Michael Papay, Co-founder and CEO, Waggl:** Okay, so last year's Harvest was really focused around the energy of employee voice and why that's so important, and I think this year we were able to build upon the "why" and take it to the "how".
We heard really inspiring stories from large multinational organizations like 3M and Boeing and PepsiCo about how they're activating Voice, how they're getting their leadership on board, how they're getting managers to have authentic dialogues with their team.
And it's just surreal to hear them talk about activating the Employee Voice at scale, in some cases across over 250,000 employees.
**Harvest 2019 Attendee:** I think Employee Voice is one of the most important strategies for businesses in virtually every industry over the next decade.
**Harvest 2019 Attendee:** You know, Waggle's already earned a great pedigree in the industry and is making a great name for themselves, so I think this is going to really, really make a difference because that many more people are now talking about Waggle and the power of it and how unique it is in the engagement space.
**Harvest 2019 Attendee:** As you're using tools like this to have brainstorm partners and find out what other organizations are doing. And, you know, having met someone and had a conversation, it's much easier than call them and it may give you some inspiration on how to move forward. And so that primarily is why I came to this conference.
**Attendee:** I think it's good to get with other thought leaders and other customers to capture best ideas, practices, and kind of be an active member of the Waggle community.
**Alex Kinnebrew, Head of Strategy & Design, Waggl:** What I'm most excited about is the sense of collective momentum that I felt concluding this year's harvest. As I think ahead to next year, the trajectory of experience that these organizations are taking to deepen employee voice inside their systems and extend the true reach and the true meaning of employee voice, the DNA of the organization to every single employee.
About This Video
This is Waggl's second "Harvest" user conference video — the follow-up to 2018. Where the first year was about building the case for employee voice (the "why"), this one moved to implementation (the "how"). Attendees heard from large multinationals — 3M, Boeing, PepsiCo — about how they're activating employee voice at scale, in some cases across more than 250,000 employees. The through-line is "collective momentum": a community that's been building year over year, now with companies sharing real playbooks rather than just aspirations. For a second-year event, <span class="strong">event video production</span> has a different job than the first. The 2018 video needed to make the case that Harvest was worth attending. The 2019 video needed to show that the community had grown into something durable — and that the trajectory pointed somewhere worth following.
How do you produce a multi-year conference video series that builds on itself?
Each year's video needs to do something the previous one couldn't. A second-year conference video is more credible than a first-year one — the community exists, the speakers have more to report, the conversation has moved from 'why this matters' to 'here's how we did it.' That shift is the story. A multi-year series that just produces the same video format each time loses the compounding value. Treat each year as a chapter, not a reset.
How do you show conference growth in a video without just citing attendance numbers?
Feature the caliber and scale of the stories being told, not the headcount. A video that shows 3M, Boeing, and PepsiCo representatives talking about activating voice across 250,000 employees communicates more about conference credibility than 'attendance grew 40%.' Attendees evaluating whether to go next year want to know what the peer group looks like and what the conversations sound like — not how many people were in the room.
What makes a B2B SaaS user conference video worth producing?
The community argument is the product. For B2B SaaS companies, the annual conference is often the clearest demonstration that their customer base is real, engaged, and growing. A video that captures that community — not just the keynote content, but the peer-to-peer conversations and the sense of being part of something building — is an acquisition and retention tool, not just a recap. It should make a prospective customer think: I want to be in that room.
How do you film a conference with attendees from large enterprise companies?
Get them on camera early, in a setting that doesn't feel staged. Enterprise attendees at professional conferences are used to being filmed and are often reluctant to say anything that sounds like an endorsement. The conversations that surface the most usable material tend to happen in breakouts or at the end of sessions, when the content is still fresh. A brief, focused interview — two or three specific questions tied to what they just heard — produces better material than a booth setup asking open-ended questions.
