Industrial Video Production
Omron Robotics & Safety Technologies — Company Overview
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Transcript: Omron Robotics & Safety Technologies — Company Overview
**Olivier, Welker, Chief Executive Officer:** Our vision at Omron is to transform manufacturing operations with our robotic solutions.
The way we do that is that we provide workers on the factory level safer jobs, more rewarding jobs, opportunities to actually evolve in their organization.
Most people nowadays do not want to work in a highly repetitive, sometimes unsafe, difficult environment, and we can help with robotic solutions.
**Roger Peniche, VP of Engineering and Manufacturing:** It's our reality that scarcity of labor is happening around the world. And so I encourage young people and encourage myself too, by knowing that we're solving real problems in the field.
**Teng Zhang, Human Resources Manager:** So our mission is improving lives and contributing to the better society. So we prider to ourselves in Omron principals, which are innovation driven by social needs, challenges ourselves and respect for all.
**Justin King, VP of Product Management, Marketing and Business Development:** We're a standalone business, based here in the Bay Area, but we're part of Omron which is headquartered in Kyoto. So we manufacture in four countries, three continents, we sell globally, we service globally.
**Teng Zhang, Human Resources Manager:** We have offices and teams in North America, in Canada, US, Mexico, Brazil. We also have a large footprint in Europe as well as Asia, including main offices in Japan, Singapore, South Korea, India, and China.
**Kyle Hable, Global Marketing Manager:** Pleasanton, California being our headquarters. We have a big large sister office in the presence of an Amherst, New Hampshire. We also have a growing office in Barcelona as well as Guadalajara.
**Justin King, VP of Product Management, Marketing and Business Development:** I mean ultimately it's all about our people, right? It's all about the people we attract into the organization.
So, we want folks who are passionate about the technology, they're passionate about collaboration and the passionate about the global mindset, passionate about the mission of Omron. And so we think we're a great opportunity for folks that can combine the technology passion with this focus on collaboration and global mindset.
**Roger Peniche, VP of Engineering and Manufacturing:** We are a company very much curious about customers. We are very conscious about quality and the things that we put into the robots.
**Olivier, Welker, Chief Executive Officer:** We're also passionate about creating a difference in the workplace for our customers. And being able to help workers on the factory, we get safer, better, more rewarding jobs, is I think a higher purpose for all of us.
About This Video
Omron Robotics & Safety Technologies makes autonomous mobile robots for manufacturing and logistics operations worldwide. Their Pleasanton, California headquarters is the hub for a company that spans four countries and three continents, with parent company Omron Corporation based in Kyoto, Japan. This video puts the mission in plain terms: workers on the factory floor deserve safer, more rewarding jobs. That's not a marketing line. CEO Olivier Welker says it in the first thirty seconds. What follows is five voices from across the organization — engineering, HR, product management, marketing — explaining what the company does and why it matters. The VP of Engineering names the labor scarcity reality driving robotics adoption. HR grounds the mission in "improving lives and contributing to business society." The Global Marketing Manager places the company across Pleasanton, Amherst, Barcelona, and Guadalajara. VP of Product Management closes on the people: passion for technology, a global mindset, and a higher purpose. That's the structure of a <span class="strong">corporate brand video</span> that earns attention because it leads with why, not what.
What should an industrial company include in a corporate overview video?
Lead with the problem being solved, not the product. Omron's overview works because CEO Olivier Welker opens on mission — 'workers deserve safer, more rewarding jobs' — before any product is mentioned. From there, multiple voices across engineering, HR, and product management each add a layer: the labor scarcity context, the global scale, the team diversity. The product is present throughout but never the point. That structure is what keeps a technical audience watching.
How do you film a brand video for a robotics or manufacturing automation company?
Use executive voices to carry the mission, and individual contributors to make it human. Omron's video gives the CEO the opening and close, but five roles in between fill in the picture: HR on culture, VP Engineering on the real-world problem being solved, Global Product Manager on customer-facing excitement. Each speaker adds a layer without repeating the others. For a technical company, that range matters — it shows depth without turning the video into a product demo.
What makes an industrial company brand video effective for recruiting?
Show what's actually interesting about the work, not what the perks are. In Omron's careers adjacent framing, the excitement is explicit: visiting semiconductor manufacturers one day, food and beverage facilities the next, medical device companies after that. 'We're not tied to our desks all day — we're in the labs working with the robots.' That's what a recruiting video should deliver: a credible, specific picture of what the job actually feels like.
How long does a corporate overview video for an industrial company typically run?
Most corporate overview videos for B2B industrial companies run between two and four minutes. Long enough to establish mission, credibility, and scope — short enough to hold the attention of a prospect who hasn't committed to a longer conversation. Omron's overview packs CEO mission framing, global scale, and team culture into a video that serves both a customer-facing and recruiting audience without trying to explain every product.
