Industrial Video Production
Omron Robotics — Careers Video
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Transcript: Omron Robotics — Careers Video
**Olivier, Welker, Chief Executive Officer:** The robot and robotic solution is a complex system. A organization is also a complex system. And actually by bringing all these competencies and passions and personalities and different backgrounds together, we get the most for our customers and for our teams.
**Roger Peniche, VP of Engineering and Manufacturing:** It's more than just hardware and software. There's system engineers, there's compliance, there's technical hubs, and within hardware there's electrical, there's mechanical, and then when we make a robot, actually goes beyond engineering. We need help from supply chain, from manufacturing, from marketing and product management. So it really takes a village to create a new robot.
**Teng Zhang, Human Resources Manager:** So basically our business is from R&D to manufacturing to sales. We have robotics engineering, marketing, sales, supply chain, manufacturing, operations.
**Mona Fahimi, Global Product Manager:** I actually come from a financial services background, but Omron gave me the chance to come in and I am pretty new, but being very hands-on and being thrown in from the beginning and being able to make an impact has been really great.
**Chinweike Nwabasili, Staff Compliance Engineer:** Most importantly is that you have to have the full interest in working with robotics. Then Omron will teach you, Omron will guide you, to boost your career. We consider everybody the same, that is a quality in Omron.
**Kyle Hable, Global Marketing Manager:** It's very diverse for all the different career cycles. So there's people mid-career, there's people early-career. You can get mentorship in specific niche engineering categories, systems engineering, assembly and a tire robot together.
It's unbelievable the gambit of things we process from this building as well as all of the other offices around the world.
**Kathryn Hughes, Marketing Communication Specialist:** It's very innovative, it's very collaborative. We're not tied to our desks all day. We're in the labs working with the robots.
**Justin King, VP of Product Management, Marketing and Business Development:** Not only you working with robots here in Pleasanton, one day maybe visiting a semiconductor manufacturer the next day we're going to a food and beverage manufacturer, medical devices, logistics.
It's a very exciting customer base and learning new processes every day.
**Olivier, Welker, Chief Executive Officer:** We also have so many different jobs to offer, so many different functions. So you can join us as an engineer involved in product management or later on move on to sales.
So you can think about a career path of our many different years with a lot of fun along the way.
About This Video
Building an autonomous mobile robot takes more than engineers. Omron Robotics & Safety Technologies makes that case in the opening of their careers video: "It really takes a village to create a new robot." VP of Engineering Roger Peniche lists what that means — system engineers, compliance, electrical, mechanical, software — then HR adds supply chain, manufacturing, marketing, and operations. The point lands before anyone mentions a job opening. The video brings in eight voices, each adding a layer the others don't repeat. A Global Product Manager who came from financial services: "I'm pretty new, but being thrown in from the beginning and being able to make an impact has been really great." Staff Compliance Engineer: "Omron will teach you, Omron will guide you — you just have to have the passion for working with robotics." Marketing Comms: "We're not tied to our desks all day. We're in the labs working with the robots." VP of Product Management: one day visiting a semiconductor manufacturer, next day food and beverage, then medical devices. That range is the whole pitch, and it's delivered by people doing the jobs, not HR describing them. This is how <span class="strong">employer brand video production</span> earns credibility: show the work, let the people sell it.
What should a robotics or industrial company include in their recruiting video?
Show the breadth of who works there, not just the engineers. Omron's careers video opens with 'it takes a village to build a robot' and then proves it: eight speakers from engineering, HR, product management, marketing, compliance, and communications. A career changer from financial services. A staff compliance engineer who says 'Omron will teach you.' That range signals to potential candidates — across backgrounds and career stages — that there's a place for them. Most industrial recruiting videos talk about the robots. This one talks about the people building them.
How do you film a careers video for a technical industrial company?
Use the people doing the jobs, not a narrator or an HR spokesperson. Omron's video works because each speaker represents a different function and a different reason someone might join. The VP of Engineering addresses the real-world problem (labor scarcity) as motivation. HR addresses culture and mission. A marketing communications specialist mentions the lab access. Each voice adds a layer without repeating the others. That structure shows depth and variety without running long.
How do you attract non-engineers to an industrial technology company through video?
Make the non-engineering path explicit. Omron's careers video includes a Global Product Manager who came from financial services: 'I'm not going to lie — it was a chance to make an impact in a hands-on environment.' The Staff Compliance Engineer delivers the most direct signal: 'Most importantly, you have to have the passion for working with robotics. Omron will teach you the rest.' Those two moments together tell a career changer that background is less important than interest — and that's a recruiting argument worth making.
What makes an employer brand video effective for industrial companies competing with tech firms for talent?
Show what's genuinely different about the work. Omron's VP of Product Management describes visiting semiconductor manufacturers one day, food and beverage facilities the next, medical device companies after that. 'It's a very exciting customer base and learning new processes every day.' That's the kind of variety you don't get at a typical software company. A recruiting video that can make an industrial job sound as interesting as a startup job is doing its job.
