Brand Video Production
Goldman Tennis Center — Virtual Tour Video
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Transcript: Goldman Tennis Center — Virtual Tour Video
**Phil Ginsburg, General Manager, SF Rec and Park:** Hi, I'm Phil Ginsberg, the General Manager of your San Francisco Recreation and Park Department.
It is my great pleasure to welcome you to the beautiful, amazing, brand new, simply spectacular, Lisa and Douglas Goldman Tennis Center right here in Golden Gate Park.
**Martha Ehrenfeld, Co-Chair, Tennis Coalition SF:** I'm Martha Ansel from the tennis coalition of San Francisco.
We're proud to partner with San Francisco Recreation Park Department and the Park's Alliance to renovate this historic tennis center, your public tennis center.
**Dana Gill, CEO, Lifetime Activities:**: I'm Dana Gil, CEO of Lifetime Activities. Since 1993, we've been operating and managing municipal tennis centers throughout the Bay Area.
We're thrilled to have been chosen to help make the Goldman Tennis Center a top tennis destination.
**Phil Ginsburg, General Manager, SF Rec and Park:** Dana and his team are the utmost professionals. We couldn't have asked for a better facility operator than Lifetime.
We can't wait for you to visit. Until then, please enjoy this video tour. Let's get started!
Welcome to the Goldman-Tennis Center. The beautiful Toby Family Clubhouse covers 7800 square feet, and every inch was designed with the environment in mind. We've installed solar panels to make the building energy efficient and skylights to make the most of natural light.
We're also using recycled water to irrigate the landscape and to wash the courts.
There are 16 USTA regulation tennis courts and 5 mini courts that can be used for pickleball or mini tennis. You can book a court using the Goldman Tennis Center's online court reservation system.
Courts can be reserved on weekdays from 8:30am to 9pm, and are weekends from 8:30am to 6pm. Every court has lights for nighttime play.
Let's take a look around the clubhouse.
When you visit, you'll first meet the wonderful Lifetime team of the reception desk. The pro shop is where you can buy tennis balls, appearal and equipment, have your rocket strong or your grip replaced.
The kitchen has a refrigerator, ice machine, and vending options that can be used by players before or after matches or practices.
We have men's and women's locker rooms with day lockers, plus a shower room.
The player's lounge is a central space for getting together with friends, watching a match on the feature court or on the tennis channel.
There's free Wi-Fi throughout the facility so you can also get some work done or check the latest scores from Wimbledon.
One of the most stunning visual aspects of the clubhouse is the 70-foot lenticular wall, which says "love" when viewed from one direction, and "all" when viewed from the other. It ties together how we all feel about our tennis community - accepting, open, and welcoming to all.
The recroom is a multi-purpose space that can be used for ping pong and other activities. Many of these wonderful spaces throughout the building can be used for your own events, think team parties, a special birthday, or a meeting.
We are truly excited to be offering SF Rec and Parks Tennis and Learning Center program to middle schoolers in the Coret TLC classroom. The TLC program provides academic support and tennis instruction after school and in the summer to students from underserved neighborhoods in San Francisco.
The Coret Garden in patio provides space for players and students to gather and for spectators to watch the tennis action on the courts.
We're fortunate to have beautiful public art on the south side of the Toby Family Clubhouse. This mural designed by Sanaz Mazenani, is called "Spin" and was inspired by the movement and flow in tennis.
Now I'm going to hand this off to Dana who can tell you about the tennis programming available on the courts.
**Dana Gill, CEO, Lifetime Activities:** The Goldman Tennis Center is a wonderful place to play in practice, whether you're just starting out, enjoying time with friends, or training for world-class competition.
As a public facility, the courts can be reserved by everyone and anyone. San Francisco residents received priority for reservations and at reduced rates.
Seniors and youth players get reduced rates at non-peak times. The facility is ADA compliant so all of the courts are wheelchair accessible.
Players can improve their game through our ball machine service, camps, or tennis leagues.
Our enthusiastic and supportive team of coaches, led by tennis director Joe Noth, are ready to help you have fun and reach your goals. We offer group and private lessons for all ages and levels.
We host a top tier tennis academy by Eagle Foostar for juniors 4.5 UTR and above, looking to become the next college or tourist star.
The shared-use mini courts are ideal for family play, little tennis classes and the growing sport of pickleball.
For a complete list of available classes including schedule and pricing, please visit us at GoldmanTennisCenter.com.
**Phil Ginsburg, General Manager, SF Rec and Park:** Thank you for watching this video tour and for supporting San Francisco's parks. Get out and play.
**Dana Gill, CEO, Lifetime Activities:** The Lifetime Team can't wait to meet you.
See you in Golden Gate Park!
About This Video
The Lisa and Douglas Goldman Tennis Center opened in Golden Gate Park as a newly renovated public facility for San Francisco's tennis community. This video is the official virtual tour — three voices from the organizations that made it happen: Phil Ginsberg (General Manager, SF Recreation and Park Department), Martha Ansel (Tennis Coalition of San Francisco), and Dana Gil (CEO, Lifetime Activities). Together they walk through everything from the sustainable design of the Toby Family Clubhouse to the 70-foot lenticular wall that reads "love" from one direction and "all" from the other. The tour covers all 16 USDA regulation tennis courts and 5 mini courts (also used for pickleball), the ADA-compliant facility, the pro shop, locker rooms, player lounge, and rec room. It also covers the TLC program — academic support and tennis instruction for middle schoolers from underserved SF neighborhoods, held in an on-site classroom. The video closes with programming specifics: group lessons, private lessons, camps, and a junior academy for 4.5+ UTR players. This is a <span class="strong">sports facility virtual tour video production</span> designed to answer every question a first-time visitor would have before they show up.
How do you produce a virtual tour video for a public sports facility?
Structure the video as a complete orientation, not just a highlight reel. The Goldman Tennis Center tour works because it covers everything a first-time visitor needs to know: reservation hours, court availability, locker room locations, ADA accessibility, rates for SF residents, youth programs, and what the pro shop offers. Three official voices — the parks department, the tennis coalition, and the facility operator — carry the tour through logical sections of the building. A virtual tour that leaves a visitor with unanswered questions sends them elsewhere for information. One that covers all the practical details can replace a phone call.
What should a sports or recreation facility video include beyond showing the space?
Operational details that answer the questions someone has before they visit. Showing the courts is table stakes. Goldman Tennis Center's video goes further: reservation system and hours, night lighting on all courts, ADA compliance, who qualifies for reduced rates (seniors, youth, SF residents), how to get lessons, and how to find the rec room if you want to book it for an event. Those specifics turn a visual tour into a functional resource. People don't just want to see a facility — they want to know if it works for them.
How do you use multiple institutional voices in a single facility video?
Give each voice a distinct section or perspective. Phil Ginsberg (SF Recreation and Park) represents the city's investment and welcome. Martha Ansel (Tennis Coalition) provides the community and history perspective. Dana Gil (Lifetime Activities) runs the facility and covers the programming detail. Three speakers, three distinct jurisdictions — and no one steps on anyone else's part. For public-private partnerships like this one, making the institutional relationships legible on camera helps viewers understand who is responsible for what, which builds trust.
How long should a facility virtual tour video be?
As long as it takes to cover the space and answer the key questions — typically four to eight minutes for a facility of this size. Goldman Tennis Center's tour is longer than most brand videos because it's doing more work: it's replacing the experience of a walk-through, covering 16 courts, a 7,800 square foot clubhouse, multiple programs, and a youth initiative. Shorter facilities with fewer programs can make the case in three to four minutes. The test isn't length — it's whether someone watching it knows what they need to know to book a court or sign up for a lesson.
