Healthcare Technology Video Production
UNYQ — 3D Printed Prosthetics and Orthotics Product Demo
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Transcript: UNYQ — 3D Printed Prosthetics and Orthotics Product Demo
When I first got my prosthetic device from my first prostheticist, it was really ugly. I felt like it really showed the fact that I was an amputee and I was a person suffering from the loss of a limb.
The first time I walked outside with my first fearing, which was the Lasette, the first reaction I got was a complete stranger, just stopped in his tracks, and very quickly was like, "is that a brace? Is it jewelry?"
He had no idea what it was and I felt so cool. I felt like I was in cognito, like I was some superhero who was really, you know, about break out the superhero costume. It felt so great.
3D printing has opened the doors to personalization of medical devices on a mass scale. Today, we can create devices unique to each person's clinical needs and personal desires.
UNYQ is applying this technology to prosthetics and orthotics to provide personalization for amputees and people who rely on orthotic devices.
Our first product line is a complete set of covers for upper and lower limb amputees.
For clinicians, UNYQ develops digital tools, including the first ever smartphone app for creating 3D printed prosthetics and orthotics.
With measurements and photos taken by the clinician, UNYQ creates a 3D model of the patient, adapts the device to the selected design and prints.
The company is now expanding into new areas, including introducing an award-winning 3D printed scoliosis brace that can dramatically improve scoliosis treatment.
UNYQ is at the forefront of an exciting revolution taking place in the prosthetics and orthotics industry to leverage new technologies to provide the best possible solutions to patients and their clinical teams.
Today is just the beginning.
About This Video
The patient in this video put on a UNYQ prosthetic cover and walked outside. The first stranger who saw it stopped and asked: "Is that a brace? Is it jewelry?" She describes feeling like a superhero in disguise. That one moment — a stranger unable to categorize a medical device because it doesn't look like one — is the product story in a sentence. UNYQ makes 3D printed prosthetic and orthotic covers that don't read as medical equipment. The rest of the video covers the clinical side: a smartphone app that lets clinicians take photos and measurements, generate a 3D model, and order a custom device — the first of its kind in the field. The product line includes covers for upper and lower limb amputees, and UNYQ has expanded into an award-winning 3D printed scoliosis brace. Both the patient experience and the clinical workflow are in this video, which is the right structure for a <span class="strong">healthcare technology product demo video</span> that has to persuade the clinician who prescribes and the patient who wears it.
How do you produce a product demo video for a medical device company?
Decide which audience you're talking to first — clinicians, patients, or both — and let that shape the structure. UNYQ's video needs to reach both, so it opens with a patient testimonial (the stranger's 'is that a brace?' reaction) and transitions to the clinical workflow (smartphone app, 3D model, print process). Those are two different arguments for two different audiences. Clinicians need to know the app works and the process is reliable. Patients need to see themselves in the result. Trying to do both in the wrong order — clinical first, emotional second — would lose the patient audience before they got to the part that matters to them.
Should a medical device video lead with the patient experience or the clinical specs?
Lead with the patient experience, then earn the clinical specs. UNYQ's video opens with a patient describing how it felt to walk outside in a prosthetic cover that a stranger couldn't identify as a medical device. That's an emotional argument — dignity, normalcy, the feeling of not being marked. The clinical specs follow and feel justified by the emotional premise: this technology can produce something that makes a person feel like a superhero, and here's how it works. If you lead with the smartphone app and the 3D modeling workflow, you have a competent product demo that doesn't make anyone want to watch.
How do you make a healthcare product video that reaches both clinicians and patients?
Structure the video in two clear acts. Open with the patient's experience — what it actually feels like to use the product. This reaches patients and their families directly, and it gives clinicians a reason to care about the technology before you explain how it works. Then shift to the clinical layer: the workflow, the app, the device categories, the clinical outcomes. That structure — experience first, mechanics second — lets the patient audience disengage after the first act if they want, and gives clinicians the technical content they need without losing the emotional context that makes the product worth prescribing.
What makes a patient testimonial more effective than a feature list in a medical product video?
A patient testimonial describes an outcome. A feature list describes capabilities. UNYQ's testimonial — a stranger asking 'is that a brace? is it jewelry?' — tells you exactly what the product achieves: a prosthetic cover indistinguishable from something fashionable. That's a more complete product argument than 'personalized 3D printed covers for upper and lower limb amputees.' The feature list tells you what it is. The testimonial tells you what it means. For a product that exists to change how someone moves through the world, that distinction is the entire sale.
